For years, the amount of time I spend watching tv has dramatically been decreased to practically nothing. Aside from a few number of shows that I still enjoy, there’s nothing really exciting on. However, this article is not about the quality of tv—it’s about the alternative choices.

In my current house, there are six televisions all set up with boxes from AT&T UVerse. I don’t get into the downsides of AT&T UVerse here, but let’s just say being able to only watch 4 different channels at any one time across all 6 boxes is an outright crime! The worst part about this is that when that 5th person wants to come on and view a different channel, he or she has the ability to either watch one of the 4 channels being viewed or kick off the newest person to turn on their tv! Sorry, I said I wasn’t going to get into it, so let’s move on!

According to the Associated Press, eight of the nine major subscription-TV providers have lost 195,700 subscribers between April and June of this year. This group provides TV services to about 70% of the country, so these numbers equate to 0.2 percent of their 83.2 million customers. This might not seem like a lot, but if this trend continues, who knows what may happen.

Actually I have some theories on that! First of all, why are people leaving their tv services? One major contributor to this downsizing is the economy. Naturally, when times are tough and unemployment rates are high, people begin to trim expenditures where they can afford to. “Afford” in this case means where people are willing to let go of some luxuries. For some reason, they’d rather eat than to watch tv.

In the last few years, Verizon, AT&T and DirecTv have all been ‘stealing’ customers away from the big cable companies like Time Warner and Cox which would explain for their continued losses year after year, but now all of these companies are starting to feel the burn. Another contributing factor in the losses is assumed to be Internet video sites. More and more younger people are getting their entertainment fix on sites like YouTube, Hulu and Netflix. In the case of Hulu, users are opting to wait a day or two before their favorite show appears on the site opting to watch it there instead of sitting in front of their tv.

Even for those wishing to watch Hulu on their tv, they can do so now with their Blu-ray player or Xbox system. YouTube and Hulu are free while Netflix charges $7.99 for the streaming of any available DVD they offer which includes feature films and plenty of television shows that have appeared on DVD discs. Hulu Plus offers customers the ability to watch shows online with less commercials and usually a lot sooner than the free users. No matter how you slice it, these online services can undercut tv subscriptions any day of the week.

However, as the paradigm shifts, we can surely expect an increase in fees that we pay to those online services because afterall, they have to pay for the content too and what do you think all the tv and movie studios are going to charge them if they can’t get their money from advertisers?

My two cents

There is no direct comparison between cable tv and Internet tv simply because with Internet tv, you have to find everything you’re looking for and constantly change videos as each of them end and that requires work. Part of the enjoyment of watching tv is having the never-ending flow of programming at your disposal without having to get up and do anything about it.

As for me, I spend most of time at a computer both for work and pleasure, so it’s a natural thing for me to watch tv and movies online. However, I don’t watch much of anything anymore due to my hectic schedule so I could do without the tv service and most of the online stuff, but I’ll never get rid of my Netflix!

When we think of car commercials, we think of sweeping pan shots of a country hillside with winding roads that are always wet, yet the sun is shining brightly without a cloud in the sky. A brand new car then makes its way down the road usually swerving out of the way of random objects to show its excellent handling. I could go on all day with the amount of clichés you find in just about every car commercial, but let’s not. Instead, I want to explore some newer ways of car advertising.

I think one of the funniest car commercials I’d seen in a long time was the Kia Soul commercial where there are all these hamsters are stuck on the road in their running wheels not going anywhere and then out of the blue, a Kia Soul rolls up blasting some music with two hamsters inside dressed down and rockin’ out with sunglasses while tapping their paws on the door frame. Now, although the ad didn’t make me want to go buy a Soul (mainly because I had just bought a new car), it did accomplish something that’s probably more valuable: it made me remember what the product was.

Doug

Now, on to the orange puppet! His name is Doug and the current ad campaign has him hanging out with John, a Ford employee set out in the Los Angeles area to promote the new 2012 Ford Focus. There are two sides to this campaign—the first being the promotional side where they discuss and showcase the car’s features and the second being the comedic banter between the two.

Doug is somewhat obnoxious, egotistical, maniacal and even a bit sexist from time to time, but he’s FREAKIN’ hilarious!! I happened to catch the video on YouTube just off the whim and I immediately subscribed to his channel, focusdoug and proceeded to watch every single video that he has uploaded. Now, I really want more. If you like the sort of dry, dumb humor that you can find on a show like The Office, you’re going to love this! Here is one of my favorites to give you an idea:

In today’s world, the younger generation is continuing to drive market places and essentially change the face of advertising. While I grew up watching McDonald’s commercials with perfectly designed food products, today’s kids are growing up with Dominos showing home-grown photos of actual pizzas delivered to their customers—the not-so-great looking ones included. It’s the generation that is Internet-based and socially driven. They practically do everything online from sharing videos, discussing trending topics and communicating in almost every way. It’s no wonder why Ford has chosen this forum to broadcast Doug to the masses.

Social Media Advertising

Just a few years ago, every major company was flashing their “dotCOM” all over the place in hopes that you’d come to their website. Now, everywhere you look is a Facebook or Twitter link with phrases like “Like us on Facebook” and “Follow us on Twitter”. The idea is simple. Rather than try and get people to remember your website, all you need to do is send them to a site they are already on and interact with you there. At this point, you can create fun little games, phone applications, interactive surveys and more.

Users like this because they’re already on Facebook and more importantly, they know how it works.

With new ad campaigns coming out featuring a more toned-down appearance and showing that large companies have a sense of humor about their own products, it’s easy to see who they’re marketing to. Whether you like or not, websites and services like Facebook and Twitter are here to stay and social media will slowly become the new form of advertising and promotions.

My two cents

While some people call these ads gimmicks, I actually find them to be smart. If we look back into history, there have been a lot of “gimmicky” characters out there: Disney has Mickey, Dominos had the Noid, Geico has the Gecko and the Cavemen, McDonald’s has Ronald. No matter what your feelings are on these mascots, the point is that they make you remember the products they’re pushing.

In my opinion, I hope Doug sticks around. Heck, make a TV show with him, sell him to consumers, make t-shirts or as one YouTuber said, “Ford should give away a free Doug with every Focus purchase.” The response to that last one from focusdoug: “We’re working on that.”

A new survey from Google shows that more and more people are opting to use their tablet devices, with most of them being iPads, over traditional media streams like listening to the radio or watching broadcast tv. This is happening just now?! I can’t remember the last time I listened to the radio!

The survey points out that more than half of the people questioned said they use their iPad more than listening to the radio and just about 25% of them use an iPad more than a computer. Finally, a third of these individuals stated they use iPad more than they watch tv. Because the iPad is so versatile, people can now use one device to access the Internet, watch videos, stream movies and tv shows, read newspapers and magazines, listen to music and play games. Of course cable and satellite providers have made honest attempts at keeping you on your television by offering on-demand content, DVR services, music channels, downloadable content, HD content, 3D content, free movies, etc., but without a tv capable of handling some of these things, you’re kind of up a creek.

Apple TV

Since the iPad is an Apple product, I doubt Steve Jobs cares that one of his own products is cannibalizing another market, but I know he figures he might as well have a piece of that pie too. Before he retires, Steve Jobs plans to “revolutionize” the living room. The Apple TV has been an interesting, yet vastly overlooked product since its inception. Originally called iTV (how original), the Apple TV began shipping in 2007 and has seen one major upgrade in 2010. However, nobody is really talking about it.

Is it possible that not everything Apple touches turns to gold? In light of this new survey, one could wonder what the future of Apple TV will be. If you actually take the time to look at the device, it really is pretty cool. You can stream purchases of videos, movies and music right from your iTunes account, access Netflix, NBA tv, YouTube and display slideshows from Flickr photo albums.

However, it would seem that this device is doomed. With the realization that iPads are here to stay, along with other competing products, Steve Jobs is likely to bring the cloud experience to your living room. By connecting all of your devices together, you’ll be able to do anything and everything on just about anything and everything in your home. I can see the commercial now:

• Man is at work with 2 minutes left to go, watching a Netflix movie on his Macbook.
• Man leaves work and continues same movie on iPhone while riding the subway home (I know there’s no cell service on subways, but work with me here!)
• Man walks in the door, turns on tv and continues streaming same movie.
• Man grabs iPad because he has to go to the bathroom and doesn’t want to pause the movie.
• Man’s iPad battery dies, he gets upset and breaks iPad.
• Man gets even more upset, breaks Macbook and tv.
• Wife says she’s leaving because husband is to “connected” to technology.
• Man is sad and lonely because Apple Care won’t cover physical damage.

On a serious note, if anyone makes that script into a YouTube video, I want credit!

My two cents

Of course the above example is a huge exaggeration, but the questions are pretty clear. Do we really need all this stuff? Do we really want everything to be so connected that we become so dependent on them? What I would like to see is a way for consumers to pay much smaller fees for tv service. If Apple plans to cloud up the living room with more on-demand tv choices like those you can get from Hulu, then I hope the cable companies respond by allowing customers to only pay for channels they wish to receive. At the rate all this is going, I’m sure it won’t be much longer before network television simply allows you to subscribe to your favorite shows rather than paying to have the whole channel.

I found this video on a friend’s blog and I just had to repost. Sometimes I’m just amazed at some of the stuff the Internet brings us. I always ask myself when I watch things like this if people have always been doing creative things like this before sites like YouTube, Twitter, Facebook, etc. If not, then can hold the Internet responsible for extended our creativity and if so, is all this stuff really talent or just creative ways to waste time? I can’t really say for sure because I’ve been on the Internet for many years and I can say that I haven’t become more creative!

In any case, the people who came up with and made this video surely impressed me. Check it out: