Digg is a very popular site that brings together the top stories in just about every subject matter you can think of. It also allows people to recommend websites, links, videos, pictures, etc. The service accomplishes this by using a recommendation tool called a “digg”.

Websites and blogs all over the Internet have the ability to include a button or link somewhere in their written text that allows a user who likes what they see to digg the site simply by clicking on the link. This click then takes the user over to their Digg.com account and allows them to post the content on Digg.com for everyone to see and search through.

Digg Advantages

As a web publisher, Digg gives you the ability to allow others to rank your content. The more people dig your stuff, the more it’s seen. This gives you the opportunity to promote yourself even more. Here’s how you can use Digg to promote your site:

• Publish original content – When your content is original, it’s more likely to be included in the directory because when Digg sorts data, it checks to see if there is similar content already on the site before including any new submissions.
• Digg buttons – Use a button that links to your Digg account on your site so users can cast a Digg vote right from your site. If you’re using WordPress, you’re already at a slight advantage because there are plenty of plugins that support Digg!
• Digg others – Your account can be viewed by every other member and if you create a name for yourself by consistently recommending quality resources, people will view your profile page. This can cause more people to see your own content and drive traffic to your site.

My two cents

Digg is just one of many similar services out there that can maximize your content’s reach. If I were you, I’d get signed up with all of these services and start plastering your content everywhere you get a chance.

I’m sure at some point in your blogging career, you’ve seen an article or two that pops up on the mega blog site, Technorati.com, but you probably didn’t know much about it. Don’t feel bad; neither did I.

We all know and love Google for they’ve been able to accomplish in the Internet industry (it’s amazing that we can now call this an industry!), and now we can love Technorati for doing great things just for blogs. As a reader, you’re able to search some millions of blogs all around the world talking about anything you can imagine. From there, you can leave comments, Digg articles, re-tweet your favorite bits of information, write for the site as a free lancer and even advertise your business there.

Freelance Writing

But as a writer, you can do one more important thing: promote your blog. Everywhere on this site, you read about posting quality content, finding backlinks and getting ranked high in Google. Well, here’s another way to promote and all it requires you to do is create an account. You can use Technorati to promote your blog and gain exposure and web traffic for your site.

Once you create your account, you “claim” your blog by adding a link to it and then Technorati will have you place some random text somewhere on your site. Within a few days, they will have found your site, verified you’re the author of it and then added it to your account. Now, whenever you post an article on your site, it will be referenced in your account and therefore, searchable. The more you post, the more likely your stuff will be found and that equals more traffic for your blog.

The advantage here is that you are listing your content specifically to a blog community. Being listed here can only help your cause over at Google. One thing to remember is that above and beyond any tips you’re going to find about how to create a successful blog, the most important one is whether you’re credible or not. I’ve said it many times before, but I’ll say it again. You can have a wonderful site with tons of content, but if nobody cares about what you have to say, then you’re lost and your site is considered dead.

Technorati Ranking

Technorati will also rank your blog against every listed blog in the database so you can watch your site gain popularity as your rank climbs higher and higher. Here’s a screenshot of my account page showing my claimed blog and ranking:

As you can see, at the time of this writing, I’m ranked at 40,606! I plan to drop this number as fast as possible and if/when I do, I’ll post a follow-up to this post to give you an idea of how long (and how many posts later) it took to get to that position. I may also post the traffic/rank ratio to help you get an idea of where your site ranks.

I think another great thing about Technorati is that you can claim multiple blogs. Just keep adding them to your account and you can then compare ranks between them to find out which ones are more popular. You mix this site together with your WordPress stats and Google Analytics, you will know exactly how to fix your blog if you need to.